Home Depot AR: CBS Sports
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IDEA
For this project, I had to create a concept of AR element for Official Sponsor of CBS Sports SEC Championship Home Depot. It has to be animated on a scale of covering majority of ground to utilize the space and sell the idea of it being present on ground for all viewers watching at home.
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Final result
As a result, this was my conceptual animatic for Home Depot AR element which starts with mobile app and building a house using Home Depot appliances to promote their quick access to buy things using mobile app.
Moodboard
To begin the concept phase, I created a mood board that reflects what Home Depot stands for alongside the aesthetic style of the AR element.
Assets
To begin the development phase, I gathered and created custom assets from various resources such as Sketchfab, CG Trader.
Early Prototype
These are early stills from concept building. As I got more feedback, more alteration and development has been done. I used 3D stadium assets for reference to see how it will look.
Animation
To create an animation, I used Cinema 4D to create some interesting simulating animations.
FINAL
